About the Speaker:
25 years of consumer understanding and behaviour. The journey is amazing!
I never imagined that my background in psychology, sociology, ancient Indian culture and English literature could be applied directly in the context of consumers - marketing, branding, positioning and communication.
My perspective is that you can never get bored of consumer behaviour. Yes, if you look at it as Focus Groups and Depth Interviews, qualitative and quantitative research-then I guess one has clearly missed the bus!
The partnering role with clients to understand their challenges and business issues is a role I cherish, and find very challenging.
And, I can proudly say that Ormax has partnered in the success story of many brands.
Personally and professionally, I deeply believe in Creating Success and Exploring One’s Genius!
About the Book:
Following the example of Jesus, a "CEO" who built a disorganized "staff" of twelve into a thriving enterprise, a handbook for corporate success details a fresh, profound approach to motivating and managing others that translates to any business.
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