The Power of Habit by Charles Duhigg

About the Speaker:

Dr. Ruppal Sharma [professor - Marketing & Head ]

Dr. Ruppal Walia Sharma is an Associate Professor in the Marketing discipline at the Indian Institute of Foreign Trade, New Delhi. She has a work experience of 22 years, of which she spent close to eight years in the corporate sector and the rest in academics. Dr. Sharma has designed and conducted various Management Development Programmes for middle to senior level managers in large Indian and Multinational companies. She has also conducted sessions on brand building for MSMEs. In addition she undertakes consultancy assignments for industry and has served on the advisory board of The Shop for Change Company which was set up to promote Fair Trade in India. Recently she has been providing her expertise to start ups to help them develop their branding and marketing strategies. Her research and publications are largely in the area of Brand Management.

About the Book:

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Want to buy this Book?