Crash by R Gopalakrishnan

Do You Have The 'Clementine Mirror' In Your Life ?

How self aware are you ? Are you good with people ? Whom do you ask for a feedback of self ?If you want answers to the above questions and to know how pertinent they are for you, this story is a must watch. Clementine Mirror - A valuable lesson to CEOs' when they are at the top by R. Gopalakrishnan in his latest book 'Crash' as narrated in a book talk by Ambi Parameswaran, Ad veteran and a noted author himself Complete video with other key learnings and insights from the book at : #rgopalakrishnan #crash #whyceosfail #books #citybookleaders #talkinspiredbybooks

Posted by Citybookleaders on Saturday, February 23, 2019

About the Speaker:

Ambi Parmeswaran [Founder]
Eminent Author

M G Parameswaran, or Ambi as he is known is a Brand Coach, Brand Strategist and Founder a Brand Advisory.

In a career spanning 35+ years Ambi has handled assignments in marketing, sales and advertising with Rediffusion DY&R, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others.

He served as VP, then as CEO of FCB Ulka from 2003 to 2013.

Ambi has been contributing articles to business publications, has conducted branding workshops for Indian/ MNC organizations and industry bodies like CII, FICCI, AIMA, OPPI etc.; he has spoken at TEDx and at the Kellogg India Summit at Northwestern University and Cornell University; he is a Adjunct Prof of Marketing at SPJIMR and a guest faculty at IIMC, IIMA, MICA and ISB.

Ambi now has nine books to his credit including : “FCB-Ulka Brand Building Advertising – Concepts and Cases I & II [with Kinjal Medh]”; "Building Brand Value - Five Steps to Building Powerful Brands” (Winner of 2007 NTPC – DMA Book Prize], "For God's Sake - An Adman on the Business of Religion", "Strategic Brand Management Indian Version" [with Prof K L Keller and Prof I Jacob]. His bestselling book "Nawabs Nudes Noodles - India Through 50 Years of Advertising" was finalist at Crossword Popular Book Awards 2017. And in 2018 he launched "SPONGE- Leadership Lessons I Learnt From My Clients".

Ambi served as the President of AAAI [2014-16] and President of Ad Club Bombay [2003–05]. He served on the Board of Governors of IIMC from 2007-2017; he is an independent director on the board of Galaxy Surfactants Ltd, THG Publishing Ltd and Qube Cinema Systems P Ltd. He received the Distinguished Alumnus Award from IITM in April 2009 and from IIMC in November 2018. He has a PhD from Mumbai University , an AMP from HBS and Executive Coaching Certification from CFI .

About the Book:

While many people talk about the path to the top of organizations, very few are honest about how difficult it is to stay at that position. R. Gopalakrishnan analyses the 'software' challenges, which leaders confront every day, and shares the insights he has gained developing, managing, investing in and supervising a variety of companies. The author shows that great leaders continue to excel not just because of their skills and intelligence but also by connecting with others using emotional competencies like empathy and self-awareness.
Filled with anecdotes, analysis of various situations CEOs may find themselves in and unconventional advice to help them, Crash: Lessons from the Entry and Exit of CEOs is for veteran leaders as well as for those who aspire to start their own ventures.

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